6 reasons why Engagement Prompts should be part of your social media strategy

Vale Design - 6 reasons why Engagement Prompts should be part of your social media strategy

At Vale Design, we work with our clients to create impactful, social media marketing strategies. We brainstorm specific categories that are relevant for our clients, create the images and hand them off to our business owners to share across their chosen social media platforms. We include "Engagement Prompts" as one of our must have categories for our business clients.

First of all, "Engagement" is a HUGE buzzword for 2018 social media. Engagement means talking and interacting with your followers and who you follow on social media.

Facebook and Instagram have algorithms that are difficult for businesses. The algorithms decide what feed they think a follower would be interested in seeing. If the algorithms determine that someone does not want to see your feed, you will be buried in the social media abyss and no one, especially not potential customers and clients, will see your feed and that is money lost for your business.


What is an Engagement Prompt?

An Engagement Prompt is a question or thought that inspires an "action of interaction" with your followers and potential customers and clients.

Interaction (double taps, likes and comments) is the best way to beat the algorithms!

Facebook has decided that it has wrecked the way we interact with each other (which they did!) and now they are trying to fix it so people will not delete Facebook and walk away from the social media platform all together. Less people means less money for them. 

Facebook and Instagrams' algorithms will now REWARD interaction by keeping your feed up top for your followers. The algorithm will NOT REWARD mindless scrolling with no stopping. Again, they are trying to fix the damage they have done. Interact with each other or be buried.

The more engagement and interaction you have with your followers = the more people who see your feed = the more chances to convert a follower to customer/client = the more opportunities for your business to make money.


Why you need to use Engagement Prompts in your social media marketing: 

1. Build community

Prompts encourage you as a business owner to engage with your followers. They let your followers know that you are curious about them and curious how to make your business better for them. Prompts let your followers know that you care about them and are invested in their wellbeing. That your follower number means community to you, not just vanity metrics.

2. Ask Questions

Do you offer weight loss services? Do a mid-week check-in and inspiration engagement prompt. Do you sell perfume? Post a quiz question asking what the most popular fragrance is. Let your followers guess in the comments. Asking questions is a simple way to learn more about your followers and inspire an "action of interaction."

3. Research your community

Who is your target market? Do you know? Maybe you think you know, but have you studied your analytics? Have you asked your followers? Do they have a problem that you can help them solve that could make their lives more positive? Look at your numbers, and ask some questions. Knowing your target audience helps you to offer better products and services that are relevant and that there is a need for.

4. Learn pain points

As a business owner, you can love what you do. You can create amazing products and services, but if you do not understand the pain points and actual needs of your ideal audience, then you will not be profitable. Prompts ask them what problems they have. What is holding them up from purchasing your product or service? Don't assume to know. Ask them and learn from their responses. 

5. Educate how to move through pain points

Engagement Prompts stop a person from mindless scrolling and encourage them to think about a problem they are experiencing. Once you know your audience's problems, or pain points, hold ups and needs, you are better equipped with the correct information to create a product or service to meet those needs. Better yet, show them that you already have that product or service to help them.

6. Showcase your expertise

You have an incredible business! You are an intelligent expert in your field and know your products and services. You can remind followers what your business expertise is with an engagement prompt. Ask questions that lead followers back to your area of expertise.


Visual Examples

Here are some examples of Engagement Prompts we created for one of our financial planning clients.

Below are some images that represent the overall look and feel of their current social media marketing strategy that we developed for them.

Here is an example of their overall social media feed.

CFP_EP_FullFeed_sml.jpg

Above you can see how we utilized the brand pink to create Engagement Prompts that grab attention and stand out. These prompts pose questions that relate back to the business's areas of expertise encouraging interaction in the comments and call-to-actions.

Engagement Prompts should still be visually "on brand." I like to brand them in a small sub-brand all their own. (On the Vale Design Instagram feed, our "Instagram Tips" category is an example of a small sub-brand.  

Engagement Prompts need to stop a follower from mindless scrolling with something eye-catching and engaging that inspires an "action of interaction."


Are you feeling like your Facebook or Instagram feed is being buried by the algorithms? Have you noticed that your follower number is decreasing at a rapid pace? Looking to professionally brand your feed to get back to the top of the social media mountain and into the eyeline of your ideal target audience?

We can help you increase your followers, create eye catching images that stop your ideal customers from mindlessly scrolling, educate and inform your potential customers about your business and increase your double taps, likes and comments. 

The more engagement and interaction you have with your followers = the more people who see your feed = the more chances to convert a follower to customer/client = the more opportunities for your business to make money.

Click the button below to schedule a free social media feed consultation!