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Branding Tip 4: Look & Feel
Make sure all of your support images evoke a similar feeling for your customers. This "feeling" should support the overall story and messaging of your brand. This should apply to custom or stock photography all the way to social media images.
BONUS TIP: Create a Pinterest board to gather similar imagery to support your brand story. Then show those images to your designer and/or have your designer create a "moodboard" based on brand words. Every detail counts when it comes to keeping your brand look consistent. Consistency breeds legitimacy and trust for your customers!