Quick Tips: Branding: Brand Colors


Quick Tips is a series that is dedicated to educate readers in as few words as possible. No long drawn out posts that have you skimming for large headlines. Quick Tips gets to the point and lets you get on with your busy schedule!

Branding Tip 1: Brand Colors

Brand colors are the number 1 way to keep a brand consistent. As your customer, I should be able to squint and easily identify 2-3 colors that your business uses on all your branding platforms. Ex. If you look at my overall Instagram page you will see raspberry, plum and merlot. Those are the Vale Design brand colors. Do you know your business brand colors?

BONUS TIP: Take pictures of various objects that are your brand colors. This will help you build a library of images to use on various social media platforms to reinforce your brand. Ex. the flower picture I used in this post is made up of my brand colors.