Quick Tips: Branding: Brand Collateral

Quick Tips: Branding: Brand Collateral - Vale Design

Quick Tips is a series that is dedicated to educate readers in as few words as possible. No long drawn out posts that have you skimming for large headlines. Quick Tips gets to the point and lets you get on with your busy schedule!

BRANDING PRO TIP #5: BRAND COLLATERAL: When a designer refers to brand collateral, they are referring to “...the collection of media used to promote the brand and support the sales and marketing of a product or service. It's the tangible evidence of the brand, designed congruent with the brands core values and personality.”

Basically that means anything that supports the brand with the company logo on it. Examples: business cards, website, uniforms, signage, mailers, emailers, brochures, sell sheets, etc.